As you can see on the picture above, there are two differently directed concepts ruled by our business life: selling concept and marketing concept.
Selling concept appeals you to produce something first and then, try to convince consumers that it is what they need. The main goal is to make them to buy it.
Marketing concept appeals you to find out what consumers want and need first and then, to produce it to meet their requirements
What concept is your favourite one? And why?
Lets discuss it in comments below.
Everyone knows about rules of four P — product, price, promotion and position. But I would like to pay attention on a few more:
- market research
- selection of target markets
About marketing research I will share more in next article.
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